Unmemorable Storytelling
Everyone is telling stories these days.
It’s the key to business, they say.
But what they don’t tell you is:
If you’re not compelling, if you ramble on and on,
or, worst of all, if you don’t connect the dots and
make a strong bridge to why they should
do business with you,
you’re wasting your time. And theirs.
Don’t do that.
Come out from the shadows of vaguery and insignificance,
and learn how to use storytelling to your ultimate advantage.
And theirs.